TIDE CLEANERS

Don't compromise on clean campaign

To promote Tide Cleaners, we developed the “Don’t Compromise on Clean” campaign. A bold graphic of the U.S. map, composed of dry-clean-only garments, created as a nice visual cue for spotlighting the service experience.

To complement the main visual, I incorporated lifestyle imagery layered on vibrant orange and blue backgrounds for added visual impact. Using Tide’s signature colors not only created a striking contrast but also reinforced and maintained the brand’s identity.