puma rsx

Package Design

A custom package design created for the Puma RS-X launch in collaboration with MTV, celebrating the throwback RS-X sneakers. The limited-edition package included the shoes along with exclusive extras such as a pair of customized Beats headphones and a retro-inspired pixelated MTV sweatshirt.

Bold contrasts of purple and green were used to capture the vibrant energy of the shoe, while a clean diagonal white background provided balance from the intensity of the colors. a custom logo-pattern graphic lined the box adds a subtle but distinctive brand detail.