DENNY'S RETAIL
PACKAGING

Packaging Design

As America's Diner, Denny's broke into the retail space by introducing a line of pancake flavor mixes, which were developed to be purchased in retail stores. This was my opportunity to design their first set of readily available consumer goods, and use this as a baseline tocreate a look that will roll over to other future items.

PMS colors were assigned to depict a flavor profile. the subtle glow and script font elevated the simple look, ensuring that the food imagery became the focal point of the composition.