DENNY'S RETAIL
PACKAGING

Packaging Design

As America’s Diner, Denny’s expanded into the retail space with the launch of a line of pancake flavor mixes. These products were developed for purchase in stores nationwide. This became my opportunity to design their first set of consumer goods, establishing a foundation that would extend seamlessly into future product lines.

PMS colors were carefully chosen to represent each flavor profile. A subtle glow paired with a script font elevated the clean design, while ensuring the food imagery remained the focal point of the composition.